National Breath Center Partner Program
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What is the value of 24 years of research, experimentation, experience, and success?
Of course, becoming a partner with the National Breath Center does place a value on that. If you are still interested after I describe the Profit Potential, I will be happy to tell you.
It stands to reason that when a new treatment comes along, there are those who pioneer its inception and those that keep doing things the old way.
You’ve already seen the views of the ADA, BDA, and CDA. Note that there is no mention of biofilm, bacteria, or anything remotely alluding to a cause or a cure. Nothing new there. To them, as well as most of our profession, there is no treatment for chronic bad breath other than teeth cleanings and mouthwash. As I have shown, if that worked, I’d be out of a job instead of having people come from around the world to be cured.
Are you innovative or are you more comfortable in the middle of the pack? If the latter, you can just keep referring bad breath complaints to a periodontist and create a lot of unhappy people. (I know because I see them) But if you are someone who is not afraid of being innovative, consider offering a service with a huge market and huge profit potential; but don’t wait too long because, aside from 2 dentists in your country, I intend to keep this a secret for a long time.
The truth is that I do not know how successful you will be; I don’t know how good you are at presenting treatment plans; I don’t know how effective a communicator you are; I don’t know how good your office staff is; I don’t know whether you are actually ready to make a commitment to something that takes more effort than 1-2 appointments. Only you do. So in that vein, because I do know how good I am, what follows is what I charge for different procedures. As for your personal profit potential, it should be easy to see how this alone can add hundreds of thousands to your bottom line; that is, if you are any good at the former.
How will this improve your bottom line? As a partner with the National Breath Center, a Breath Rejuvenation case will bill in the thousands, the “average” case being anywhere between $3,000 and $10,000, with the worst cases commanding a level of $17K or more. And that doesn’t take into account the resulting restorative dentistry or maintenance. In May, 2017, I treated a husband and wife together from Australia who paid a total of $27,500. Gladly. And that included no restorative work.
What follows are the profit points and the current income I generate from curing halitosis. If you decide that this is for you I will share the actual numbers with you at a later date.
Think of this. With the above figures, if only 100 patients come into my office for an exam, I generate $66,500. If half of those accept total treatment, that amounts to $485,000 (9700 x 50).
Can you convince 50 people a year that you can CURE the problem that has been plaguing them for years?
Forever Fresh™ Program (Hygiene)
Consider this. If you could add an existing service to your hygiene department that would bring in a few hundred dollars extra each day in hygiene, would you be interested? And that revenue can exceed $75 for only 10-15 minutes. Does your hygienist bill $300 per hour? With the Forever Fresh™ program they can.
The Forever Fresh™ Program creates a system in your office that guarantees fresh breath over the course of a person’s association with your office (aside from food-born odors). It works just like the complete Total Cure but without detailed diagnostic techniques and diagnostic time, without presenting a treatment plan, and with people who already trust you and your hygienist. It is done at the same time as the patient’s regular hygiene appointment and can usually be done in 10-15 minutes.
Who wants fresh breath? EVERYONE! That is why the Forever Fresh™ Program works. What’s more, YOU WILL BE THE ONLY ONE WHO HAS THIS PROGRAM AND WHO CAN GUARANTEE FRESH BREATH. In terms of marketing your practice alone, that makes it invaluable. And, in terms of revenue, it can be as profit generating as any non-surgical periodontal therapy you do.
Tongue Rejuvenation Maintenance (Hygiene)
The people who complete your Total Cure program will need some type of maintenance to keep the biofilm from re-forming. It is impossible to know who they are or how many there are in advance, but some portion of them will need periodic touchups. The primary reason is that they are not removing the biofilm in the very posterior areas of the tongue. No different than coming in periodically for cleanings and check-ups. (If everyone could keep their mouths spotless, they wouldn’t need recall appointments).
I currently have a broad mix of people in maintenance – some at 90 days, some at 4 months, some at 6 months, some at 1 year, and many not at all. Because of that I cannot estimate the profit possibilities but I can tell you this.
First, tongue maintenance takes place in hygiene. Rarely do people need to see me, unless they need to be medicated for gagging.
Second, here are the fees. They should be substantially above your hourly hygiene billing rates.
Third. Even if the patient does not transfer to you as their primary care dentist, they will still come back for maintenance. The desire to keep bad breath from coming back is almost as strong as that for getting rid of it in the first place.
The amount of production here, of course, is entirely up to you. But here’s what I have found.
When you diagnose open contacts, faulty fillings, overhanging fillings, ill-fitting crowns and bridges (see Case #17), in fact, any other restorative need that a patient was never told about by their general dentist and then you cure their breath problem, they are eager to have you do the work they need. The cure itself creates a high level of trust that, as long as you present it properly, many times they will choose to become your dental patient for the future.
Understand the power in just talking with them in the interview; the fact that you are the only one to tell them why they have bad breath; the caring you present when you do, and you will find that they have never experienced that before in a dental office.
For me, I have chosen not to do restorative dentistry anymore as halitosis elimination takes all my time and I do not want to work more than 3 days a week ( I also take 12-15 weeks vacation). BUT, I can tell you that the look on their face when you tell them a crown is leaking and contributing to their breath problem says, “Why didn’t my dentist tell me that?” It is impossible for me to tell you how many times that happens in a week.
So, the opportunity to create new patients with restorative needs is only limited by your ability to convince them that you are trustworthy and caring.
Through its scientifically designed and experience-driven protocol - Breath Rejuvenation™ has cured thousands of people since 1993. This life-changing and unique service can be licensed as a National Breath Center Partner to attract new patients and offer a unique service to existing patients. And, it can have a huge impact on your bottom line.